Crazy labs mobile games11/21/2023 ![]() ![]() ![]() ![]() Hyper-casual game developers aren’t necessarily hyper-casual players. Once you have established an effective A/B testing framework, you can also evaluate the performance of newly introduced app features among your user base. When it comes to conducting A/B tests on mobile applications, the possibilities for experimentation are endless.Īre you considering testing new features? Absolutely! You can explore a wide range of options, from altering the colors of in-app purchase buttons to enhance both visibility and revenue, to optimizing CPIs for increased user engagement. By dividing your audience into different groups and exposing them to different versions of your game, you can collect valuable data and make informed decisions to optimize user engagement, retention, and monetization. A/B testing, also known as split testing, is a technique used to compare two or more variations of a mobile game to determine which one performs better. ![]()
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